ECOMINOES: Libertarian Talk Radio: If You Build It, Ratings Will Come

Thursday, April 25, 2013

Libertarian Talk Radio: If You Build It, Ratings Will Come

Terrestrial talk radio's key demographic, conservatives, are becoming more libertarian. However, there are few libertarian hosts in terrestrial talk radio. Program directors would be wise to air more of them.

According to Gallup, an increasing number of Americans describe themselves as "conservative", terrestrial talk radio's bread-and-butter political ideology:

Libertarian Talk Radio: If You Build It, Ratings Will Come - US Political Ideology

However, a decreasing number of conservatives identify with "traditional values":

Libertarian Talk Radio: If You Build It, Ratings Will Come - Conservatives' Values

On the other hand, also according to Gallup, an increasing number of Americans consider themselves "libertarian":

Libertarian Talk Radio: If You Build It, Ratings Will Come - Libertarians In The Electorate

And, today, nearly 60% of Americans share some libertarian views:

Libertarian Talk Radio: If You Build It, Ratings Will Come - Number Of Libertarians

However, there are only a handful of libertarian hosts in terrestrial talk radio. This suggests there's a growing under-served demand.

Libertarian Talk Radio: If You Build It, Ratings Will Come - Talk Radio Ratings

1 comment:

AnonymousSeptember 6, 2013 at 3:54 PM
I haven't listened to all of the radio hosts but I have listened to a lot of Jerry Doyle and Dennis Miller on my local AM. Jerry Doyle is FAR more libertarian than Dennis Miller. While comparable on social/business Miller takes a decidedly non-libertarian stance on things like the NSA, foreign intervention, and other security/military issues. No matter the stance on the other issues you CAN'T have a small government with a big police state. Doyle has been WAY more small gov/libertarian, at least of late.
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